Camel is getting a limited edition ’Discover More’ design for this month.

The new look will run exclusively on Camel Blue 20s packs.

According to brand owner JTI, Camel is currently growing its volume by 3% year-on-year (source: JTI EPOS estimates May 2010 YTD vs May 2009 YTD).

Jeremy Blackburn, JTI head of communications, says: "Camel is a premium American blend cigarette and is increasing in popularity in the major cities of the UK."

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