BAT says the launch of Pall Mall roll-your-own (RYO) tobacco meets the growing demand for a value-for-money quality tobacco from an internationally-recognised brand.
Pall Mall RYO comes in a red vertical pouch. It is available in price-marked packs £2.79 for 12.5g and £5.47 for 25g. The 12.5g size uses a laminate pouch to help keep the tobacco fresh.
According to GCS data, over 2.7 million smokers are selecting RYO and forecasts show this trend will continue to grow over the next three years with more smokers looking for value-for-money products. In a separate move, BAT has reduced the rrps for its Samson RYO tobacco to £2.93, £5.73 and £11.19 for the 12.5g, 25g and 50g variants respectively.
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