Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The ’Visible Man’ ad, which uses a real man and woman, combined with computer graphics, has been updated to highlight Panadol’s recent award as Pain Relief Product of the Year 2010 win. It also demonstrates how the Optizorb disintegration system used in Panadol Advance disperses in the stomach up to five times faster than ordinary paracetamol, allowing the paracetamol to reach the bloodstream more quickly.

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