Pipers Crisps is repeating its sponsorship of The Cricketer Village Cup in 2019.

The competition, which has been a part of the cricketing calendar since 1972, is open to village teams across the British Isles and plays its final at Lord’s, the ‘home of cricket’.

The sponsorship is aimed at driving consumer demand for Pipers Crisps through increased awareness of the brand.

This is supported by extensive social media activities, on-pack promotions, competitions and tie-ins throughout the summer.

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