The premium vodka brand Absolut is adding a new flavour, Absolut Mixt Raspberry & Lemon, to its range of ready-to-drink (RTD) cans.
The new flavour joins the brand’s existing range of slimline cans and is available across the off-trade from this month.
Adam Boita, head of marketing for Pernod Ricard UK, commented: “Absolut Mixt provides a huge opportunity to diversify and premiumise the category, as vodka RTDs are still under-represented. Consumers loved the unique flavour and stylish look of the can during testing, so we’re urging retailers to stock up and make the most of the heatwave we’re currently experiencing.”
The new variant will join Absolut Cloudberry & Apple and Absolut Blueberry & Lime in 12 x 250ml cases with an RRP of £2.00.
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