E-cigarette brand blu is launching a product and packaging upgrade for its closed system e-cigarettes that will begin rolling out from this month.
Featuring “enhanced technology and sleek new design”, the closed system products have been designed to deliver an “improved vaping experience for consumers and greater stand-out on-shelf”.
Jennifer Roberts, VP customer marketing, blu UK, said: Seventy per cent of blu sales are now through the open system and liquids, which is a big shift from a year ago. We’ve listened to consumer feedback on our closed systems and upgraded the range – in kits, cartridge refills and disposable formats – to provide the vaping experience of an open system but with the convenience of a cartridge format.”
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