Bobby’s Foods has introduced a spicy flavoursome snack to its range of products.

The company, which supplies sweets, snacks and cakes to around 20,000 independent stores in the UK, is aiming to grow sales with the addition of Spicy Bites.

Priced at 39p for 40g, the snack comes in packs of 30 in a box. This spicy flavour maize and semolina snack is crunchy and contains no artificial colours, and its red and yellow packaging is intended to make it stand out.

For consumers who have coeliac disease or follow a gluten free diet, Bobby’s Foods offers a variety of gluten-free options including Spicy Bites.

Chris Smith, marketing executive at Bobby’s Foods, said: “We have worked very hard to ensure fantastic value along with a great tasting product that will meet the needs of consumers. We are already seeing an upsurge in sales and foresee this brand new launch to be a huge success.

“Retailers are able to stock these great snacks via Bobby’s. They are not available anywhere else in the UK.”