Burton’s Biscuit Company is set to accelerate the growth of the out-of-home biscuit occasion with the re-launch of the Cadbury Special Occasions range in a new, contemporary portion pack format.
The new-look Cadbury Special Occasions range will be available from this month, and will comprise Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and Cadbury Wispa biscuits (124g). They will move to 4 snack packs of 2 biscuits per portion (8 biscuits per carton, RRP £1.59), replacing the current tray format.
“Demand for biscuits that can be eaten out of home, or on the move, is rising sharply,” said David Costello, Burton’s Biscuit Company’s head of category & shopper management.
“Introducing Cadbury Special Occasions in an on-the-go portion pack format will enable people to enjoy some of Britain’s best-loved biscuit brands in a highly convenient format.
“The portion packs performed well in consumer research, with shoppers identifying the benefits of improved portion control and the opportunity to enjoy these household favourites when and where they choose.”
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