Cadbury is introducing a £1 promotional price-marked Boost Bites 80g bag to help retailers drive chocolate bag sales.
Launched in August 2015, Cadbury Boost Bites features bitesize portions of the countline.
The new £1 (RRP) 80g promotional PMPs are intended for on-the-go occasions and aim to help independent stores make the most of shopper excitement surrounding the product.
Matthew Williams, marketing director at Mondelez International, said: “The launch of Boost Bites 108g bag has been hugely successful. We are launching the promotional PMP to recruit incremental consumers by giving them more choice and the reassurance of clear pricing.”
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