Cadbury Dairy Milk is launching £1 promotional price-marked tablets next month.
Matthew Williams, marketing director at Mondelēz International said the new £1 (RRP) promotional PMPs aim to help independent stores make the most of shopper excitement surrounding these products at the same time as capitalising on the advantages of price-marked packs.
He said research suggests that stocking PMPs can be beneficial to independent retailers, and that they could increase impulsive purchasing. The majority of retailers believe that PMPs sell faster than standard packs and use them to save time pricing in store.
Williams added: “As the leaders of the tablet category, we are launching promotional PMPs at the desired £1 mark to help retailers drive further tablet sales in store.
“By offering products that consumers love as PMPs, retailers can give customers the reassurance of clear pricing whilst taking advantage of consumer loyalty to the number one chocolate brand in the UK.”