French football star Eric Cantona’s image is returning to packs of Kronenbourg 1664, and will feature across the full range.

“We’re thrilled to be featuring this true icon on our packs once again,” said Toby Lancaster, category and shopper marketing director at Heineken.

“With Eric’s help, last year’s campaign grew the brand by 25% through the extra sales it brought to our customers and we’re expecting to see another strong performance this year. We’re confident the premium new look will attract more shoppers to Kronenbourg 1664’s ‘Taste Suprême’, bringing a summer sales boost to stores across the UK.”

The limited edition Eric Cantona packs are available to order now across all of Kronenbourg 1664’s bottle and can packs.