This winter New Covent Garden Soup Company will unveil its latest brand campaign inviting the nation to enjoy a better lunch with new packs, flavours and range.

Building on the belief that most people are yet to unlock the full potential of lunch, the multi-channel campaign aims to open people’s eyes to the possibilities using the tagline ‘Let’s Do Lunch Better’.

Featuring several key elements, including TV, print advertising, experiential sampling and PR, the campaign coincides with the launch of new variants, including a new health-focused range, and the reformulation of the brand’s 600g format with an easy to open cap.

New Covent Garden Soup Company is launching nine new flavours, including an entirely new range – the New Covent Garden Soup Company Nutri-Soups. Made up of three new flavours, high in fibre, a source of protein and providing two of your ‘5 a day’, this range has been developed for consumers looking for a lunchtime option which is both nourishing and healthy without compromising on taste.

The cartons are also undergoing a makeover with the 600g range featuring a new, easy-open cap.

The campaign will be spearheaded by consumer print and digital advertising which finishes the ‘Let’s Do Lunch…’ line with ways in which lunch can be done better. It will run across channels including VOD, social media, videology, digital and supermarket digital boards from 23 November.