Cuisine de France has added a speciality bread range to its in-store bakery concept. The range comprises three new products: Spelt Roll; Mediterranean Roll; and Oregano Roll.

Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “Speciality breads are the star performers of the in-store bakery category – they’re currently growing at more than 20% year-on-year... and shoppers are looking for new and interesting flavours.

Bakery is already the second most frequently bought category in convenience, and with in-store bakery shoppers spending over 70% more in-store than average symbol shoppers, these new products will help increase this basket spend even further.”

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