Doritos is launching a new snacking experience into the UK - Doritos Collisions - a combination of two bold flavours in one bag.
Available in two varieties: Guacamole & Habanero Chilli and Honey Glazed Ribs & Lemon Blast flavours, Collisions delivers two contrasting colourful tortilla chips paired with two different but complimentary flavours in one bag. Doritos Collisions caters to adventurous shoppers, wanting to inject even more excitement into sharing occasions, according to Ceri Bustin, Doritos marketing assistant.
“Last year saw Doritos lead from the front in the sharing snacks segment with product innovation which was supported by a heavyweight marketing campaign. We are continuing to innovate this year with Doritos Collisions, by igniting the taste buds of the nation with a new unique snacking experience that is truly ‘For The Bold’ and we can’t wait to see people experience this latest piece of innovation, which is perfect for all sharing occasions.”
The new range will be available from June 11, with an RRP of £1.99/162g and £1.00/72g, and the launch will be supported with a TV and digital advertising campaign later this year.