Doritos is returning to TV screens on Monday, 21 March, with a new advert that builds on its ‘bold’ global positioning.

The new advert sees three young men land at the airport as they start their holiday; they then go on to make a series of bold choices, ending up at a pool party having the time of their lives. Towards the end of the advert it becomes clear that there has been a case of mistaken identity as the owner of the villa arrives at the location of the pool party and is a doppelganger for one of the main characters in the advert.

Andy Hawkswell, Doritos senior brand manager, commented: “We’re thrilled to be launching the newest instalment in the Doritos ‘For the Bold’ campaign, especially given how effective the new positioning has been for the brand over the past year.

“This new advert celebrates the adoption of bold behaviour by dramatising that just one bold decision can spark the very best of times with your mates. There are further exciting plans in place for the rest of 2016 which we’re confident can help drive further sales for retailers and the snacking segment.”

The new TV advert will run for seven weeks and will be supported with a digital plan.

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