Heinz Soup has again partnered national children’s charity Starlight to launch its ‘Get Well Soup’ campaign, raising funds for seriously and terminally ill children across the UK. The campaign will run from 1st January to 28th February 2015. The Get Well Soup campaign will be supported by a TV Tag for the first two weeks in January and will be promoted via the UK Heinz Tomato Soup Facebook page.
Consumers will be able to purchase a personalised can of ‘Get Well Soup’ via the Heinz Soup Facebook page (facebook.com/HeinzSoupUK). Personalised cans cost £3.99 (p&p included) and for each purchase, Heinz will donate £1 to support storytelling activities for hospitalised children during May and June 2015. Get Well Soup will also be available in Selfridge’s London, Manchester and Birmingham stores, to cheer up loved ones.
Marco Marioni, from Heinz, said: “We are delighted to work with Starlight again for this great campaign. Not only will the personalised cans bring a smile to a loved one’s face it will also help raise vital funds for this great charity and benefit poorly children in hospitals and hospices across the UK. In previous years, our Get Well Soup campaign has been a great success and we hope that this year will be better than ever.”
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