Imperial Tobacco has launched Player’s Red Volume Tobacco, an addition to the fine cut tobacco economy price sector.

Imperial Tobacco brand portfolio manager Emma Stew comments: “Player’s Red Volume Tobacco will appeal to a wide range of adult smokers, from those who roll their own to those who use a cigarette maker. The volume-boosting technology works in conjunction with our new tobacco blend to provide consumers with even more tobacco for their money.

“We’re delighted to introduce a RYO product to the successful Player’s family. It’s a compelling addition and a must-stock.”

Player’s Red Volume Tobacco is available in three sizes: an 8g trial pack, 20g pouch plus a 50g can at RRPs of £2.59, £6.52 (both including papers) and £16.20 respectively. Price-marked packs are available while stocks last.

0117 963 6636