Kinder Bueno Dark, which features a smooth, milky and hazelnut filling, encased in a dark chocolate covered wafer, will be returning to shelves from February, following its appearance last year.
“There’s a lot of love for Kinder Bueno; nearly a third of consumers tell us that it is the most unique brand in the category and 60% of existing buyers would also purchase our Dark variant, demonstrating the lucrative sales opportunity for retailers,” said Levi Boorer, customer development director, Ferrero UK & Ireland.
“Shoppers are still purchasing little indulgences from the brands they love. By listening to our consumers and offering something a little bit different, such as our sophisticated on-pack offers and the launch of our Dark variant, we have seen the sales of the Kinder Bueno range grow by 12% in the last year. Countlines are often seen as a treat, and Kinder Bueno, with its delicate layers and textures, plays to this trend and is set to help retailers capture additional impulse purchases.”
Kinder Bueno Dark, will be supported via social channels with media investment and giveaways. Retailers will also be able to drive visibility of the product in-store with a variety of point of sale, available from the trade website