KP Snacks is launching a ‘grab bag’ for its impulse brand Space Raiders. The new bigger pack format offers consumers more of the beef flavoured Space Raiders at a price point of just 55p RRP.
Matt Collins, trading controller convenience at KP Snacks, said: “As the fastest selling handy-pack snack on the market and worth £7.3m in retail sales value annually, the new Space Raiders Beef grab bag will appeal to consumers who want a bigger, more fulfilling portion.”
He added: “Space Raiders is an iconic retro favourite and we’re confident that this bigger, great value pack will be a huge hit with consumers and retailers alike. As the best-selling impulse snack brand Space Raiders has a proven track record and retailers should stock up now to drive sales which are out of this world.”
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