Limited edition packs (LEPs) for JTI’s mid-price cigarette brand Mayfair will be available from mid-June in King Size and Sky Blue King Size 19s.

The packs will be available across all channels for approximately four weeks or while stocks last.

The new packs are the latest in a long line of Mayfair LEPs. Celebrating the brand’s heritage in creativity, the new packs feature a triumphant, multi-coloured crest.

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