McVitie’s has launched an extension to its McVitie’s Nibbles range, with the addition of McVitie’s Hobnobs Nibbles.

McVitie’s Hobnobs Nibbles will be available in a 120g pouch for £1.89 and an 80g PMP pouch for £1. It will be supported by the McVitie’s Sweeet campaign with a media spend of £3m.

McVitie’s brand director Kerry Owens commented: “The launch of McVitie’s Digestives Nibbles earlier this year marked a brand new proposition from us in the sweet snacking sector. The range has seen fantastic response from shoppers, and we’re excited to celebrate this new addition.

“McVitie’s Nibbles have continued to attract a younger audience to the brand, and opened up new snacking occasions for the market, so we are confident that consumers will respond equally well to this new oaty nibble in a delicious nibbly format.”

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