Nestlé Confectionery’s Rowntree’s Randoms brand is kicking off its 2015 activity with a new Bangers and Mash instant win promotion.
Consumers who find a Bangers and Mash sweet in their packet of Rowntree’s Randoms or Rowntree’s Randoms Tandems will win a £500 cash prize. Each promotional pack will also contain a code inside, which consumers can input online for their chance to win sweets from across the Rowntree’s range.
And to celebrate the Bangers and Mash promotion, Rowntree’s Randoms Tandems will be launching in an impulse bag for a limited time (RRP 51p). Therefore, the promotion will feature on both impulse and sharing bags of Rowntree’s Randoms and Rowntree’s Randoms Tandems, with stock available from 2nd February.
The promotion will be supported by a £1m media campaign, focusing on digital and outdoor advertising and including 3,750 posters situated outside CTNs.
A Nestlé UK & Ireland spokesperson said: “The Bangers and Mash promotion is a great way for convenience retailers to drive incremental sales for the confectionery category. The quirky nature of the promotion is designed to appeal to brand’s core target audience of 16-24 year olds, and the media support package aims to drive this typically hard-to-reach audience into stores. Retailers looking to maximise sales should therefore display the promotion off-shelf so shoppers cannot miss it. ”
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