Peperami, the meaty snack brand owned by Jack Link’s, has launched a summer football campaign including on-pack promotion, the return of the Peperami Fanimal and a social media campaign with TheSPORTbible.

The promotion offers consumers the chance to win one of ten prizes of €2,016 (£1,600) as well as 2,950 Peperami Fanimals. The competition will run until the end of August, supported by a dedicated microsite.

The partnership with TheSPORTbible – one of the largest communities for sports fans across the world – will allow Peperami to capitalise on this fan base. The cross-platform partnership will feature a series of documentary videos each telling the story of a different football superfan and their preparations for the Euros.

Pavan Chandra, marketing, Peperami said: “The Euros is one of the world’s most watched sporting events and appeals to a very broad audience, but has particular resonance across our target market. The Fanimal promotion is always hugely popular – we previously ran it in 2006, 2010 and 2014 – and Peperami is the perfect snack to enjoy when watching the game.”

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