Perfetti Van Melle is extending its candy range with the launch of new Airheads Sour.
Mark Roberts, UK trade marketing manager, commented: “Following the successful introduction of Airheads last year, we are keen to maintain and grow excitement for the brand by providing shoppers with something new. Our consumers are constantly looking for the latest innovation, whether that be from their favourite confectionery products or celebrity idol.
“The launch forms part of our on-going commitment to continue revising our range to ensure we are supplying our loyal consumers with new products, from a brand and format they already know and love. The launch of Airheads last year marked a real change for Chupa Chups, as we entered the chewy/bagged candy market for the first time. With the new sour variant really packing a punch, we can’t wait to see how the UK market responds to our latest offering.”