Pot Noodle has extended its 90g portfolio to include a new Mac & Cheese flavour.

The variant has been launched to tap into the cheese flavour trend, and appeal to consumers attracted to a new flavour profile from the brand.

Monique Rossi, Pot Noodle marketing manager at Unilever UK, said: “Taste and convenience are the top two drivers of growth within the Instant Hot Snacks category. By launching one of the UK’s key flavours in growth to our portfolio we’re appealing to an even wider group of consumers who are looking for a simple and quick hot snack with excellent taste credentials.”

Pot Noodle’s new Mac & Cheese flavour follows the launch of the ‘You Can Make It’ brand campaign in 2015 and forms part of a 2016 plan for the brand that is being supported by a £5m marketing investment in TV, OOH, PR, and social.

Pot Noodle Mac & Cheese is available in cases of 12 and has an RRP* of £1.09 per unit.

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