Premier Foods has announced that its Sharwood’s brand will be entering into the light meals category for the first time with a premium take on the pot snack.

Yilmaz Erceyes, category director, cooking sauces, explained: “The launch of Sharwood’s Noodle Bowls meets the needs of those with busy lifestyles needing a convenient lunchtime solution that delivers great flavour. This new and exciting format will catapult the brand into the light meals category and will allow shoppers to enjoy the great quality of Sharwood’s sauce and egg noodles they know and love on the go.”

Consisting of Sharwood’s medium egg noodles and a Sharwood’s wet stir-in sauce, Noodle Bowls will be packaged in a convenient bowl and accompanied with a Spork.

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