Molson Coors and Singha Beer have announced the launch of their 330ml can in the UK.
The can is now available to the on and off trade, ahead of the Thai New Year festivities from April 13.
Rob Hollis, head of world beers at Molson Coors, explained: “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 330ml cans are a great way of building on the history of this great product and driving nostalgia among consumers who may have enjoyed Singha Beer while on holiday.
“What is more, for potential stockists the 330ml can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge.”