Smint, has unveiled its new limited edition ‘Fresh to Impress’ range, available in stores nationwide this summer.
Further to its ‘Design Our Cover’ competition that ran over two months last year, the three winning cover designs now feature across 300,000 packs of Smint Mint 8g. The removable covers have a lenticular, 3-D effect, offering strong stand out on-shelf to appeal to the powermint’s target audience of young professionals.
Trade marketing manager at Perfetti Van Melle, Mark Roberts, commented: “We’re really excited to see the winning cover designs go in-store following such a positive response from up and coming designers across the UK.
“The three strong looks are sure to be popular with consumers and demonstrate our on-going commitment to bringing innovative and engaging activity to the confectionery category.”
The three designs were part of a nationwide ‘Design Our Cover’ competition launched by Smint in October 2014. The competition saw students from all over the country enter, with the winning design coming from Selene Fernandez at Bournemouth University.