Ice cream brand Solero is tapping into the growing demand for healthier and more permissible ice cream choices, and the trend for fruit flavours, with the launch of Solero Red Berries.

Solero is supporting the launch with a refreshed logo and new packaging design across its exotic and red berries flavours, highlighting the brand’s fresh and natural fruit properties.

Solero Exotic is made with sustainably farmed fruits contains 111 calories, to meet consumer demand for permissible treats that fit into a healthy lifestyle.

Louise Morley, Solero brand manager, commented: “We are very excited to be launching our new Solero Red Berries flavour. We hope that this new innovation will be the perfect guilt-free summer treat for adults at only 111 calories.”

The new flavour will be supported by the £3.5m media value Wall’s Out Of Home Talking Ice Creams campaign, Goodbye Serious. The campaign includes OOH advertising, digital, social, experiential, and instore activity.

Solero Red Berries (90ml) has an RRP of £1.25 and is available in multipacks of three with an RRP of £3.49.