Mint brand Trebor is back on TV screens this week as part of a £3.4m marketing campaign which aims to promote the newest addition to its portfolio, sugar-free Trebor Mighties, after its launch last Autumn.

With the slogan ‘Choose your Trebor’ the campaign sees the return of the 2015 TV advert and the campaign will be televised in three bursts throughout 2017, with the majority of spots falling between January and July, as well as further TV support later in the year.

Carly Sharpe, brand manager for Trebor, said: “We’re very pleased to be continuing to support the newest member of our minty family with the return of our ‘Choose your Trebor’ ad.

The creative was specially designed to perfectly reflect Trebor’s bold and quirky nature, and taps into the insight that consumers have a clear preference for either Trebor Softmints or Trebor Extra Strong Mints. It’s been a popular advert since its launch in 2015, and we trust that it will continue to elevate Trebor to the forefront of consumers’ minds – so retailers should stock up now.”