Trebor is encouraging consumers to stand up for their favourite Trebor mint with a new TV & radio campaign.

The new campaign, which launches on Monday 20th April, will highlight people’s affinity and loyalty to Trebor’s mints, and plays with the concept that mint eaters fall into one of two camps: Extra Strong Mints or Softmints.

The TV advert will run for nine weeks and is part of a £1m above the line campaign that will celebrate Trebor’s heritage as the unapologetically minty brand since 1918 and will be supported by radio and PR activity.

Elena Mallo senior brand manager for Trebor, said: “We’re really pleased to be back on TV, supporting this fantastic brand with such a bold campaign. It will encourage shoppers to pick up a pack of Trebor by highlighting its great taste and heritage. Trebor is by far the market leader in mints and from this campaign we are looking to bring the brand to the forefront of consumers’ minds.”

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