Innovative Bites, the UK supplier of core American snacks and confectionery, has signed a deal with Hostess to distribute its limited-edition Twinkies Ghostbusters ‘Key Lime Slime’ product in the lead-up to the film’s UK release.
The product, which features bright green cream filling, will be available to retail from early June.
The limited edition product will be sold in multi-packs of ten (RRP £5.50) and comes with the additional option of supporting point-of-sale in the form of Ghostbuster branded shippers.
Haris Deane, brand and marketing manager at Innovative Bites, said: “We are delighted to be able to offer this exciting limited-edition variant of Twinkies to tie-in with the release of the new Ghostbusters film this summer. Retailers are already snapping up the unique piece of edible movie merchandise, which will give consumers a taste of Ghostbusters – quite literally.”
He added: “The Ghostbusters franchise has a huge UK fan base, so we are confident the Key Lime Slime flavour will capture the public’s imagination and absolutely fly off the shelves.”