Walkers is launching reduced size cases across its core range with the aim of increasing its support for independent retailers and foodservice operators. The move is designed to help improve cash-flow for customers, delivering lower costs and faster-sell through, ensuring fresher stock.

The 32-case format, which replaces the previous 48-case format, will be available from this month and is part of a major move from PepsiCo to support the impulse channel.

As part of the investment programme, PepsiCo will be implementing and developing a number of initiatives including further price-marking, offering category advice through its Walkers rewards and category management website, as well as extending coverage of the field sales team. PepsiCo will be covering over 30,000 stores every eight weeks through its team of experienced sales development representatives, who will be on hand to help offer retailers and operators category and sales advice.

The new 32-case format will be available across the Walkers, Doritos, Quavers, Wotsits, French Fries and Squares portfolio, covering standard ranges, and price-marked packs.

Nick McGrath, senior sales director, impulse channel at PepsiCo, commented: “Our customers have told us managing their cash-flow is key, and our catering customers have told us they don’t always have the room to stock a range of large cases. We are delighted to be able to offer a new 32-case format as it will improve accessibility and help more retailers and caterers stock the best-selling brands. It’s a significant investment, but we are proud to be able to respond to our customer requests.”

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