Warburtons is kicking off the new year with the launch of a new product - Toastie Pockets.

Warburtons’ Toastie Pockets are ready-made bread pockets, enabling consumers to add the filling of their choice and pop them in the toaster.

Available in both white and brown variants, and with four Toastie Pockets in each pack, the new product is priced with an RRP of £1.20.

Darren Littler, innovation director, Warburtons, said: “Brits have always loved their sandwich toasties, but with lifestyles getting busier than ever, demand for quick and convenient meal solutions has never been so great. By launching our exciting new invention, Toastie Pockets, we want to make everyone’s favourite sandwich toasties more convenient for everyone to enjoy.

“Responding to changing consumption trends is an important part of our 140 years of baking heritage, and continues to lie at the heart of what we do. We are always looking for new ways to bring exciting, great-tasting and convenient baked goods to UK households and we are delighted to add Toastie Pockets to our range of sandwich solutions.”

The launch of Toastie Pockets will be supported by an integrated regional communications campaign involving radio and OOH media, with a strong focus on London audiences. This will be supported by PR and social media to further drive awareness and trial of the product.