Wrigley has unveiled refreshed packaging for its Extra White sugarfree gum. Featuring a new bold red stripe to help consumers easily distinguish the popular variant in Extra’s flavour portfolio, the new look is being rolled out across all formats in all channels.
Wrigley says the new packaging has been launched to challenge static sales since April 2015 when the whole Extra portfolio was relaunched. The tweak to the design of the Extra White packaging is designed to ensure the product is more distinctive and stands out on shelf, giving clear differentiation from Extra Strawberry and Extra White Bubblemint.
Julio Guijarro, Wrigley marketing director for GB and Ireland, commented: “Wrigley is committed to freeing consumers’ inner confidence, and the Extra White range ensures people continue to smile at any time.
“The refreshed packaging highlights consumers evolving needs, and at Wrigley we’re continually reviewing our portfolio to ensure it meets the requirements of both retailers and consumers.”