Coca-Cola Enterprises has just added an apple variant to its low-calorie Fanta Z range. It is available in 330ml cans and 500ml and 2ltr bottles.
Britvic Soft Drinks has added two new flavours to its no-added-sugar Tango Clear range. The orange and raspberry & white cranberry variants have been launched to meet increasing demand for ’better for you’ carbonates. The labelling has also been simplified and refreshed, with the ’no added sugar’ message made larger.
GSK has launched Ribena Really Light blueberry. The new variant is available as part of the Ribena ready-to-drink range in 500ml bottles. It is being supported by a £1.5m marketing campaign, including national roadside posters. Point-of-sale material is also available to help drive sales.
Carpe Diem Botanic Water will be launched in BP Connect stores in June. The range of sparkling waters is blended with 100% natural botanical ingredients. There are three 500ml variants - relaxing, vitalising and harmonising. Owned by Red Bull, wider availability for the brand is planned after the launch.
HSK Distributors have brought Water Joe to the UK - a caffeinated mineral water. The product offers an invigorating effect but with a neutral flavour and no calories, sugar or colourings.
Vimto Soft Drinks has launched a new variant as well as a ’taste me free’ promotion to drive trial and sales across its range. New dilutable ’Who put apples in my Vimto?’ follows on from the success of ’Who put oranges in my Vimto? initially launched as a test last year. Both retain the distinctive Vimto flavour but with a twist. The ’taste me free’ promotion is running across these two lines plus Vimto 500ml ready-to-drink, no-added-sugar and original still. It invites shoppers to try the product then claim a full refund when they write in about the taste of Vimto.
The Feel Good Drinks Company has teamed up with Twentieth Century Fox as the official soft drinks partner for the movie Confetti. Released this month, the film is billed as ’the feel-good movie of the year’. The Feel Good Drinks Company is running a themed on-pack promotion with 600,000 neck collars on 375ml packs across both its still juice range and the sparkling Spritz range.
Rubicon has added a pomegranate variant to its exotic juice drinks range. The drink is available in a 288ml single serving as well as a 1ltr carton. The launch is being supported as part of the brand’s £3.5m marketing spend in 2006, including TV, radio and press advertising.
Adult soft drinks specialist Bottlegreen Drinks Co has launched a still elderflower drink in a 250ml pack aimed at lunchtime consumers. The premium brand’s range of 750ml pressés has also been relaunched. New labelling aims to boost stand-out on shelf and communicate the provenance of the ingredients. An aromatic sweet lime variant has been added to the range.
Appletiser will be launching an on-pack promotion with a diamond theme, with details yet to be confirmed. This will build on the success of a promotion it ran last summer giving consumers the chance to win £50,000-worth of exclusive jewellery. The promotion had strong appeal for the drink’s target audience of urban young women. The brand is also continuing to sponsor repeats of the popular Friends series on Channel 4 and E4.
Flavoured milk brand Yazoo is targeting the impulse market, launching a new 200ml single-serve bottle. Available this month in chocolate and strawberry flavours, the launch will be backed by a major consumer marketing campaign.
Highland Spring is running a family-themed on-pack promotion this summer. Appearing on the 12-pack of Highland Spring Natural Mineral Water for Kids, consumers will have the chance to win a Scottish Highland Safari and to ’Keep the Jeep’, returning home in a new car. Customers entering the free prize draw will also receive a free wildlife wall chart.
Barr Soft Drinks has launched St Clements Originals Fruits, a still drink made with real fruit juice and water. The premium range comes in 500ml bottles, in four flavours.
What is said to be the UK’s first Fairtrade iced coffee has been launched by Metro Drinks. Herbert’s Iced Coffee offers consumers a more ethical option. It comes in a 270ml bottle and is available in latte and mocha varieties.