GlaxoSmithKline is reinvigorating Ribena with the introduction of a category-first valve cap, and a slimmer, more portable pack for its 330ml range. The new cap features a membrane which means the pack can be tipped upside down without spillage.
The new packs constitute the next phase in the multi-million pound brand development exercise for Ribena. This has so far included a new look, more shapely 500ml packs, plus the launch of Ribena Really Light.
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