Rollover, which sells over 25 million hot dogs a year, has just refreshed its look to improve appeal, increase the impact for impulse purchase and help retailers grow sales.
The new branding uses a stamp to highlight the very high meat content (87% pork) and quality of Rollover sausages, as well as strong colours to give the offer a more premium feel.
The branding is strengthened by the use of high-quality food shots.
Tony Owen, sales and marketing director, said: "The new branding is being rolled out now and it has been very well received by customers. It is part of our marketing programme aimed to create real branded demand for Rollover. The next instalment will hit shops in September."