New from Warburtons are Square-ish Wraps and Sandwich Thins. These sandwich alternatives have been created to appeal to a younger profile than traditional bakery products.

The white Square-ish wraps come in resealable packs of six with a rrp of £1.45. They have a nine-day shelf life. The new Sandwich Thins are six soft sliced flat breads. Each Thin contains just 100 calories. Rrp is £1.19. Both products are available next month.

The launches will be supported by a £2m marketing programme which will include TV sponsorship and in-store sampling campaigns.

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