Walkers has relaunched its Sensations brand, with new and innovative seasonings, distinctive new packaging and a new ad campaign.

Authentic food flavours have been added across the range, which includes crisps, poppadoms and crackers. The packaging has also been redesigned to emphasise the real food flavours and features images of the ingredients in the seasonings. Each range has its own distinct look, with the poppadoms in purple packaging, crackers in green-blue, and the crisps in white.

The relaunch will also see an increased focus on the most popular lines to drive sales and help avoid out-of-stocks. To create more shelf space for the improved range, Sensations olive oil is being delisted and the crackers and poppadoms ranges have been reduced.

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