Coca-Cola is bringing back its ‘Share a Coke’ campaign for summer 2014, with more names than last year, and selected nicknames also included on 500ml and 375ml bottles, as well as 330ml cans.
Coca-Cola is also making the campaign more personal than ever by introducing targeted take home PET bottles across Coca-Cola, Coke Zero and Diet Coke. These celebrate family by encouraging people to share with their parents through ‘Mum’ and ‘Dad,’ appearing on pack.
The promotion will be supported by an extensive consumer marketing campaign that includes digital, TV, out of home and experiential activity.
The campaign will kick off on social media in early June and beginning on 17 July, the TV commercial entitled ‘Bobby’ follows one dog’s quest to find his personalised Coke bottle.
Nick Canney VP sales & marketing at Coca-Cola Enterprises (CCE), said: “We’re delighted to announce the return of one of the most talked about campaigns of 2013. ‘Share a Coke’ in 2014 will be bigger and better as a result of listening to and acting on feedback from customers, shoppers and consumers alike.
“Last year’s campaign drove value and volume sales across immediate consumption Coca-Cola formats and this year’s plans are similarly designed to drive category growth. We’d recommend retailers stock up on the promotional packs over the summer months to take advantage of what is sure to be another much-publicised campaign and a unique sales opportunity.”