McCoy’s, the UK’s number one ridged crisp, is set to launch price-marked packs (PMPs) across its best-selling flavours to help retailers deliver value to shoppers and grow their sales.

Available exclusively to convenience and independent retailers on a ‘three for two cases’ deal via select wholesale from July, the new McCoy’s PMPs will be available across the brand’s top three handy packs - Salt & Malt Vinegar, Flame Grilled Steak and Cheddar & Onion.

Matt Collins, trading controller convenience, KP Snacks, comments: “McCoy’s is a £100m brand and every year consumers buy over 45 million packs of our three best-selling flavours. We are now making them available in PMPs to offer great value for shoppers and great sales for retailers.

“It’s been a massive year for McCoy’s so far with exciting NPD, on-pack promotions and TV campaigns so it’s sure to be top of mind with your customers. Stock up on the PMP range and watch your sales grow.”

McCoy’s PMPs will be available from July in 35g handy packs (RRP £0.55) and will be supported by a ‘three for two cases’ deal in wholesale and a 3 for £1 consumer promotion in retail.

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