Walkers has launched a new on-pack promotion across its core snacks range in association with Merlin Entertainments. The promotion offers half price entry to 27 top attractions including Legoland, Thorpe Park and Alton Towers. It is running across all standard and grab bags with every pack having a voucher for half price entry.

“Walkers Snacks meets consumer demand for taste and quality with its vast portfolio. The latest promotion across the core snacks range will drive sales across the crisps category and offer shoppers great value family days out, which is a perfect fit for Walkers,” said Matt Goddard, head of impulse field sales at PepsiCo.

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