Quaker Oats So Simple is hoping to transform the breakfast occasion with the launch of a new convenient pot format.

Quaker marketing director, Hayley Stringfellow, says that with no cooking or milk required Oats So Simple Pots provide retailers with a huge incremental sales opportunity. By simply adding hot water and stirring consumers can start their day with a hot breakfast in just two minutes.

Stringfellow says the hot cereals category is growing but for some consumers speed and convenience still remain barriers to consumption. "By removing these barriers we expect Oats So Simple Pots to drive sales."

The pots come in three flavours: original, golden syrup and apple & blueberry. Rrp is 99p.

0118 930 6666