Ocean Spray is launching a single-serve bottle for its cranberry juice range.
The 250ml bottles are available in cranberry classic, cranberry classic light and cranberry & raspberry. Multipacks of four will also be available.
The launch is being backed by TV and press campaigns, which will concentrate on the health benefits of cranberries.
The bottles also feature the new Ocean Spray design, which the company says increases standout in the chiller.
The single-serve bottles have a rrp of 79p-99p in cases of 12 bottles, and the four x 125ml multipacks have a rrp of £2.49, and are packed six to a case.
The products will be available to order from the end of this month.