Halls Soothers is back on TV in a £1m marketing campaign featuring the return of ’The Kiss’ ad. The brand’s first TV campaign since 2005, the campaign will run across all major commercial channels including ITV1, Channel 4 and Five.
Susan Nash, trade communications manager at brand owner Cadbury, says: "Halls Soothers blackcurrant is the best-selling SKU within the medicated confectionery category (Nielsen) and is often used by shoppers as a signpost to the medicated confectionery category in store. The campaign will raise awareness at the time of year when medicated confectionery is most relevant."
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