Stand by for Weetabix ’any-which-way-a-bix’ campaign in January

Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with its retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The campaign is called ‘Any-Which-Way-A-Bix’ and launches in January 2019.

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