Last year Mr Kipling and Cadbury Christmas cake sales amounted to more than £20m (Nielsen data). And now the Cadbury brand is looking to make an even bigger impact with the cake products featuring the same ’knitted’ packaging design as Cadbury’s festive chocolates.

New lines for 2015 include a Cadbury Christmas Cracker filled with 12 individually wrapped Cadbury Mini Rolls, the Leave One for Santa cake selection and the Cadbury Rudolf and Robin Selection. There is also a Yule Log plus Mini Yule logs and Mr Kipling Elf Slices.

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