Cadbury Trebor Bassett is extending its Dairy Milk range with two new sizes.
Cadbury Dairy Milk (CDM) wafer large block builds on the success of the single bar size while a new orange chips single bar builds on the success of the variant in large block format.
CDM orange chips single retails at 39p and comes packed in 48s while CDM wafer large block retails at £1.29 and comes in 18s.
The company has doubled its advertising spend to £20m in this, its centenary year. Support will come from TV, posters, radio and press, ads plus use of the Coronation Street credits.
0870 191 7343