KP Snacks says its SnacKPartners initiative has proven to be an invaluable business tool for retailers looking to maximise their crisps, snacks and nuts sales. Following trials with its initial six retailer ambassadors, which delivered an average sales uplift of 40%, this year the snacks brand embarked on a six-week tour of over 150 independent convenience stores, completing a renovation of snacks fixtures and putting its category advice into place. An impressive 76% of retailers surveyed following the relays said they would recommend SnacKPartners to other retailers, and 60% said it was easier to manage a tighter range.

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